Domestika - Fashion Content Creation for Brands and Influencers

Sale & Preview Page | File Size: 1.7 GB | 14 lessons (1h 22m)

Discover the art of content creation for fashion through journalism techniques. Learning how to develop quality content for fashion and beauty brands is key to effective communication on social networks. This course is designed to teach you how to structure messages from the idea to the final production, using journalistic techniques applied to branding. Andreia Meneguete, a journalist with almost 20 years of experience in fashion and branding, will guide you through a creative process that combines the observation of human behavior with communication strategies. Through practical examples and exercises, you will discover how to transform the essential pillars of a brand into coherent and attractive content, ideal for the target audience. From creating guidelines to writing texts for Instagram, you will learn how to communicate the values of a brand with authenticity and strategy.