Build a Brand is for the creators, artists, and budding entrepreneurs out there who are ready to build something bigger than themselves! Whether you want to build a personal brand or a business brand, this class will get you up and running and treading those first steps into your new life. And if you are wondering 'where is your brand Aram?', well I am super excited to tell you that this class is a bit different because I am not just your teacher in this class, but also your class-mate, as I implement the techniques I have used with my clients for years to build my own brand alongside you! 

Topics covered:

• What is a brand (personal vs business brands)
• How to find the best brand idea for you to start
• How to validate that idea
• Figuring out your brand name
• Defining your brand vision and mission
• What goes into brand design (a full in-depth class on this coming soon)
• How to get started and grow your brand effectively

What's this 'brand trilogy' about?

In 2020, I launched my first Skillshare class (Empower Your Brand), which focused on how to use storytelling to define your brand's voice, and it's been a hugely popular class, but I realised a more foundational class was needed for those who want to start a brand! This class is all about figuring out your brand idea and developing a strategy on how to start and grow that idea into something unique and successful. This class covers all the basics to get you up and running; you could almost see it as a prequel rather than a sequel to Empower Your Brand! 

So this class is actually the second in what I see as a trilogy of branding classes. I will soon be posting a class going in-depth on how to build brand guidelines and discover the style, fonts, and colours of your brand. It is a deep topic that deserves its full course, but I still go through some of the basics in this class and give you ideas on how you can start experimenting with brand design sooner rather than later!