In today’s digital-first world, social media is more than just a platform for communication—it's a powerful tool for branding, customer engagement, and business growth. This comprehensive course, Mastering Social Media Marketing & Management, is designed to equip students, entrepreneurs, freelancers, and career changers with the skills and confidence to succeed in the fast-paced world of social media.

Course Objective:

The primary goal of this course is to provide learners with a deep understanding of how to strategically plan, execute, and manage effective social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. From creating engaging content and managing communities to running paid ads and analyzing performance metrics, students will gain the practical, real-world knowledge needed to thrive in any industry.

Course Relevance:

Social media is now integral to nearly every organization—from startups and e-commerce brands to NGOs and multinational corporations. The demand for skilled social media professionals continues to grow as businesses compete for attention in the crowded digital space. This course responds directly to that demand, offering actionable strategies and modern tools used by today’s leading marketers and managers.

What Students Will Learn:

• How to create a full social media strategy aligned with business goals

• Best practices for content creation, branding, and storytelling

• How to use scheduling, automation, and analytics tools effectively

• How to run paid ad campaigns on platforms like Facebook and Instagram

• Community management, customer service, and crisis response on social media

• How to grow your personal brand and build a portfolio for clients or employers