What you'll learn

How to deal with the challenges brought by the diversification of marketing channels

How to land precision marketing easily

How to make every second of consumers' attention can leave a deeper brand impression

How to allocate the budget to each channel to bring more GMV, better improve ROI

Requirements

Marketers who want to improve their marketing capabilities, practitioners in various career fields, business managers, and marketing teams at all levels

Description

The course is divided into four parts:Part1: Enterprise digital marketing: New trend of digital marketingPart2: Enterprise digital marketing: Data-driven precision marketing modelPart3: Enterprise digital marketing: Data-driven post-link marketing modelPart4: Enterprise digital marketing: Digital marketing effect evaluationThe lesson consists of 23 sections, totaling one hour and 23 minutes.In the first part you will get:1. Deal with the challenges brought by the diversification of marketing channels2. Be aware of current trends in influence3. Accurately and efficiently lock effective customersIn the second part you will get:1. Learn to land precision marketing easily2. Learn to deliver accurately to make money easier3. Know the correct way to capture market positions4. The method of enhancing brand value marketing and obtaining customers accurately through all channelsIn Part 3 you will get:1. Learn to make every digital media touch point create greater value2. Learn to make every second of consumer attention can leave a deeper brand impression3. Learn to greatly shorten the decision-making path of consumers4. Learn to capture data about consumersIn Part 4 you will get:1. Allocate the budget to various channels to bring more GMV and better improve ROI2. Learn to increase conversion rate and reduce churn rate3. Help you save money and get more leads4. This advantage of online marketing can help a business like yours compete with competitors and grow.