What you'll learn
Understand Local SEO principles and local search algorithms
Setup and optimize Google My Business for local visibility
Develop strategies for local keyword optimization on-site
Use analytics to monitor and enhance local SEO performance

Requirements
No prior SEO experience needed

Description
Local SEO CourseIn this course, we dive deep into mastering Local SEO and strategies to help your business rank higher on both Google Maps and traditional search results. Here's what you'll learn:Key Topics Covered:1. Understanding BacklinksWhat backlinks are and why they're critical for SEO.The importance of quality and relevant backlinks.Different types of anchor text and how to use them naturally (e.g., branded, naked URLs, exact match).2. Link Building StrategiesCopying competitor backlinks.Using guest posts, niche edits, press releases, and citation links.The importance of avoiding spammy PBNs (private blog networks) unless done strategically.Tools and tactics for finding and replicating competitor backlinks effectively.3. Internal Linking and Site StructureHow to distribute "link juice" across your website for better rankings.Creating a natural linking strategy to connect your homepage, blog, and service pages.4. Schema MarkupWhat schema markup is and why it helps your site stand out in search results.Examples of different schema types: FAQ, How-To, Recipe, Local Business.Tools for generating schema and tips for implementing it on your site.5. Meta Tags OptimizationHow to craft compelling and keyword-optimized meta titles and descriptions.Tips for increasing click-through rates by making keywords bold and visible.The importance of testing different formats for better conversions.6. Citations for Local SEOWhat citations are and why they build brand trust.Ensuring NAP (Name, Address, Phone Number) consistency across directories like Yelp, Bing, Google My Business, and others.Leveraging citation aggregators and free directories to expand your online presence.7. UI/UX for Local SEOOptimizing user experience to boost conversions.Best practices for call-to-action buttons, mobile responsiveness, and site navigation.8. Holistic SEO ApproachCombining on-page, off-page, and technical SEO for optimal results.How traditional SEO (ranking in organic search results) directly impacts your rankings on Google Maps.Advanced Tips:Keyword Research: Focus on high-buying-intent keywords to attract paying customers, not just traffic.Automating SEO Efforts: Save time by using tools like Journalist AI for generating, publishing, and managing SEO-optimized content.Content Revamp: Improve existing content by adding images, videos, and updated links to boost rankings.To dominate local SEO, you need a comprehensive strategy that tackles backlinks, citations, schema markup, and meta tags. Whether you’re doing it manually or leveraging AI tools, the key is consistency, quality, and relevancy - in this course you'll learn all of this to improve your business Local SEO efforts.