Have you considered using TikTok to advertise your business? In this course, learn the key components of running successful advertising campaigns on TikTok from advertising expert Lucas Ertola. Whether you’re new to TikTok or use it every day, this course is suited for anyone considering how to best leverage TikTok to reach your audiences. Lucas covers the basics of getting started with TikTok advertising, then goes over the steps to create your first TikTok advertising campaign. He also shows how to select a TikTok advertising format, how to define your TikTok ad budget and schedule. Finally, he explains how you can measure ad success with analytics tools on TikTok, so you can fine-tune your campaign to maximize effectiveness, and create custom TikTok ad reports for your business.