Instagram is fast becoming one of the main channels through which buyers discover products. Facebook itself is increasingly investing in Instagram and introducing several capabilities that makes it easy for brands to engage with their consumers and usher newer ways to drive product sales. Not being on this channel could mean valuable sales lost for eCommerce Stores and Brands.

Instagram Shop, introduced some time back by Facebook, is a new way for users to discover products on Instagram through targeted posts and search history. When users engage on the shopping site, they can browse shops, see editors’ picks, explore guides, and shop collections. With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile — and benefit from a ton of product discovery opportunities.

This course is aimed at eCommerce Store Owners, eCommerce Marketers/Managers and Social Media Managers, and covers the following:

• Why Should eCommerce Stores and Brands Care About Instagram

• What is Instagram Shop and how to Setup Your Store on Instagram

• Introduction to Facebook Commerce Manager and its Key Features

• How to Maintain Catalog, Handle Orders and Post Purchase Support

• How to measure Instagram eCommerce success.

• What are some of the Methods to Promote their Store and Boost Sales

• Best Practices to Better Your Store Presence and Increase Your Sales