https://www.linkedin.com/learning/marketing-on-facebook-14487220

When your business is on Facebook, your reach increases exponentially. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and teaches you how to build out your page in a way that clearly identifies your brand. 

Instructor Megan Adams shows you how to create a page, build your audience, and craft and share interesting, meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.