Lynda - Content Marketing: Newsletters
English | 36m | Video: 720p | subtitles
Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action.
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