Social Media Strategy is your game plan to build awareness for your business on the online stage. We are going to take a look at the best tips and advice on how to create your own strategy and improve the existing one. In the project section, you will find a Hootsuite template which will serve you as a great guide on how to make your social media strategy plan in the PowerPoint file.

Social Media Strategy (lectures):

1. What is a social media strategy and why is it important
2. Define social media marketing goals (step 1)
3. Learn everything you can about your audience – create a buyer persona (step 2)
4. Research your competition (step 3)
5. Determine which networks to use and how (step 4)
6. Set up and optimize your accounts (step 5)
7. Choose your core piece of content format (step 6)
8. Determine the best time to post (step 7)
9. Best timings to post on different social media (overview of the research)
10. Create a posting schedule (step 8)
11. Try to connect with the key influencers (step 9)
12. Build the cross-functional team (step 10)
13. Key points on how to improve your existing strategy
14. A list of all 10 steps summarized

More info - https://www.skillshare.com/classes/How-to-build-a-powerful-Social-Media-Strategy-Improve-the-existing-one-I-10-step-guide/626871989