Jump into the world of mobile marketing and reach customers on the go. In this course, review basic mobile marketing concepts and trends and learn how to prepare each aspect of your web presence—from your website to your social media posts—for today's mobile customer. Instructor John Jantsch helps you think through the design of your mobile website, discusses tools and best practices for mobile forms and transactions, and shares mobile SEO hacks. He also dives into different mobile campaigns, including device-specific ad campaigns, location-based campaigns, and more.