A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo.

He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.

Topics include:

    Choosing the right typeface
    Exploring transparency, warped type, and other treatments
    Working with line, shape, and imagery in a logo symbol
    Considering current trends in logo design
    Fine-tuning a design after client selection
    Drawing up usage guidelines

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