What you will learn

In this course, we are going to go over the Basics of branding, understanding what a brand identity is and why it is important for your creative small business or etsy shop and we will be designing a simple logo for your brand. Logos are a vital part of branding your business that will help to create recognition for your company within the market. 

Logos bombard us daily. Think about clothing labels, tvs, computers, even your toothpaste. From the moment we get up in the morning to the time we go to sleep, we are surrounded by subliminal advertising and logos. A stat from the Book: Brain Longevity, that I share with my marketing students at the university that always blows their minds is that the average american sees 16,000+ advertisements, logos and labels in ONE DAY. 

Reuters proclaimed in the 90s that mankind has produced more information in the last 30 year than in the previous 5000. Mind you, that was over 20 years ago and with the advent and growth of social media, I am sure that number has increased EXPONENTIALLY. 

With that being said, since we are producing so much more information than in the past, we are seeing branding and logos that are increasingly similar to one another. This poses a problem for companies that retrying to differentiate themselves visually, but it also creates a fun opportunity for designers and other creatives to create iconic identities. With the advent of sites like Creative Market, it also offers businesses the opportunity to design branding in a budget friendly or DIY kind of way. Personally, as a freelance designer I don’t think these sites are putting designers out of business, they’re disrupting the industry and making us rethink our business models.