Naming a business or a product is a crucial branding activity. 

Don't just rely on your gut feeling when naming or go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does.

I will show you how and why a name that has a concept, an idea or a story embedded within it makes for a much stronger brand.

To name something effectively it takes the understanding of the brand positioning, competition, customers and much more.

A name can either become a great asset or it can be a disaster, so you need a carefully structured and systemised process to follow. 

Who is the class for:

• Entrepreneurs & Business Owners


• Copywriters & Brand Designers


• Content Writers & Marketers


• Brand Strategists


• Anyone looking to crate a name for a business, product or service

What you will learn:

• Preparing for the naming process


• Learning naming techniques can be used to stimulate your ideas


• Using my simple but powerful step-by-step process to generate name ideas


• Using brand personality to inform your name ideas


• Organising, filtering and rating name ideas to ensure they are relevant and timeless


• Validating name idea options and getting ready for name registration


• Tips for teams to brainstorm and generate ideas