But you already know making videos is a smart business decision. Otherwise, you wouldn’t be here. So let's address the first part of the question: Why use Keynote?

I'll tell you why.

Most video animation software comes with high costs and steep learning curves. And though there are many online animation tools trying to solve this problem, they require an internet connection and recurring payments.

If you own a Mac, however, Keynote is easy to use and free.

"But Keynote is presentation software," you object.

Sure. Keynote can make presentations. But it also comes with 30 cinematic transition effects for objects and text, more than 700 customizable shapes, and many other useful features for making videos.

More info - https://skl.sh/2U7KN4Q