For advertisers, CGI and 3D modeling are often a cost-effective way to inject a visual wow factor into a campaign. By placing products in otherwise impossible settings, you can better highlight their features and convey their concept. Yonito Tanu is an expert at just that, having designed 3D advertising pieces for Pringles, Mahou, Red Bull, Absolut, and more. In this course, learn the basics of 3D modeling. Discover shading, texturing, lighting, and rendering using Cinema 4D and OctaneRender. Finally, apply your knowledge to an advertising still life based on a unique theme proposed by Yonito.