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Tutsplus - Identity Design
English | Audio: aac, 44100 Hz, stereo | Video: h264, yuv420p, 1280x720, 24.00 fps | 307 MB
Genre: Video Training

Identity design is about defining who and what a company is, which isn’t an easy process. Fortunately, with a few tips (and practice), you can create an identity that stands the test of time.


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Introduction 12m 38s
What is an Identity 4m 28s
Fictional Project Brief 3m 6s
Competitor Research 5m 4s

Logo Design 45m 10s
Brainstorming & Sketching 7m 10s
Designing the Logo in Illustrator 12m 36s
Color Palette Selection 10m 36s
Creating Variations 10m 18s
Exporting for Print and Web 4m 30s

Identity Guideline 17m 52s
Creating our Identity Guideline 17m 52s

Applying Our Identity 43m 52s
Project: Business Card Design 7m 2s
Project: T-Shirt Design 5m 36s
Project: IOS Icon Design 13m 10s
Presenting our Identity 18m 4s

Conclusion 2m 8s
What We've Learned 2m 8s

 

 

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