https://www.linkedin.com/learning/developing-your-linkedin-creator-brand

Over the years, LinkedIn has grown from a shared space for resumes, job hunting, and professional networking into a highly dynamic and ever-evolving social media platform. While LinkedIn allows you to cultivate your work personality in your profile, it's also a place where you can be yourself and create your own identity to build an authentic brand that resonates with your audience.

Join branding and strategy coach Alex Galviz as she shows you how to brand yourself as a content creator on LinkedIn. By first leading you through a series of questions about your purpose, vision, inspiration, fears, and mental blocks, Alex teaches you how to incorporate these elements into your brand design. Learn how to craft your brand story and choose your anchor and gain some quick tips on the art of naming, generating value, and marketing your brand. Explore strategies along the way to identify your audience and optimize your posts to maximize your content and make your brand stand out.