About This Class

In this copywriting masterclass you will learn,

What copywriting is and what you need to know to do it effectively

How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice

Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more

Proven copywriting formulas that remove the guesswork from writing

The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively

How to write headlines that draw people in and get them moving down the rest of the page

Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

Who this course is for:

Anyone interested in learning the art and science of copywriting

Aspiring copywriters wanting to master their skills

Marketing professionals looking to develop their career

Business owners who want to understand how copywriting can improve their marketing efforts

Freelancers who want to learn how to become an effective copywriter

Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business

Web and graphic designers needing to understand the role or copywriting

Anyone aspiring to reach new customers and improve sales conversion