by Patrice-Anne Rutledge | Publisher: Que | Release Date: January 2014 | ISBN: 9780133853810

LinkedIn Essentialsprovides professionals with a complete guide to creating a stellar profile that gets the attention of companies and recruiters.These videos also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least amount of time. You'll also learn how to manage contacts and maximize networks. You'll explore research and marketing features. Learn how to create a LinkedIn company page, advertise on LinkedIn, and use the recruitment tool. Finally, you'll view and customize news on LinkedIn and learn to go mobile.Patrice-Anne Rutledge is a business technology author and consultant specializing in social media, online applications, and small business technology. She is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and more. Her recent books include My LinkedIn, Using LinkedIn, Sams Teach Yourself LinkedIn in 10 Minutes, WordPress on Demand, and Using Facebook, all from Pearson Education.

1. Introducing LinkedIn 00:10:15
2. Creating a Basic LinkedIn Profile 00:22:57
3. Enhancing Your Profile with Multimedia Content 00:08:46
4. Adding Profile Sections 00:06:00
5. Developing Your LinkedIn Network 00:13:18
6. Customizing Your LinkedIn Experience 00:20:26
7. Following Companies, Influencers, and News Channels 00:10:25
8. Sharing and Managing LinkedIn Updates 00:07:00
9. Sending Messages and Managing Your Inbox 00:09:08
10. Searching for People on LinkedIn 00:06:45
11. Searching for Jobs 00:11:44
12. Recruiting Job Candidates 00:06:27
13. Giving and Receiving Recommendations 00:13:58
14. Giving and Receiving Endorsements 00:05:30
15. Participating in LinkedIn Groups 00:11:36
16. Creating and Managing Your Own Group 00:07:41
17. Creating a Company Page 00:10:42
18. Advertising on LinkedIn 00:14:22
19. Saving Time with LinkedIn Tools 00:10:04
20. Going Mobile with LinkedIn 00:05:32