Oreilly - Introduction to Social Media for Business

Oreilly - Introduction to Social Media for Business

by Integrity Training | Publisher: Stone River eLearning | Release Date: March 2019 | ISBN: 300000006A0193

https://www.oreilly.com/library/view/introduction-to-social/300000006A0193/

The Introduction to Social Media for Business training course is an essential course for marketing managers and business owners who want to utilize the power of social media for targeted advertisement of their product or business. The course covers different tools and techniques that can be employed to market the businesses on Pinterest, Facebook, Twitter, Google+, LinkedIn and YouTube.

Lesson 00 - Course Introduction
- Course Introduction 00:04:09
- Instructor Introduction 00:01:41
Lesson 01 - Pinterest
- Pinterest 00:01:21
- What Makes Pinterest Effective as a Marketing Tool? 00:01:32
- What is Pinterest? 00:02:27
- Uses for Pinterest 00:01:36
- Personal Accounts vs. Business Accounts 00:00:58
- Optimizing Your Business Page Name 00:06:34
- How to Create an Account 00:01:59
- Demo - How to Create an Account 00:05:03
- Setting Up Your Home Feed 00:02:08
- Demo - Putting a Pinterest Browser Button for Convenience 00:03:56
- Enable Notifications 00:03:37
- Connecting to Social Networks 00:01:58
- How to Edit Your Profile 00:02:44
- How to Search Boards 00:01:56
- Pinterest Analytics 00:01:19
- Verifying Your Web Site 00:02:26
- Demo - Verifying Your Web Site 00:03:17
- Demo - Setting Up Initial Business Account Profile 00:06:04
- How to Create Boards 00:04:05
- Ensuring Pinboard is Visible to Search Engines 00:00:51
- Types of Boards 00:01:23
- Use Hashtags 00:02:36
- Link Back to Your Web Site - ALWAYS 00:03:37
- Viewing Your Boards 00:03:02
- Searching for Items to Pin 00:01:10
- Demo - Pinning Items that Interest You 00:05:23
- Rich Pins 00:01:24
- Types of Rich Pins 00:01:12
- Companies Using Rich Pins 00:01:49
- Article Pins 00:00:46
- Examples of Article Pins 00:02:24
- Place Pins 00:01:07
- Flow of a Place Pin 00:01:18
- How to Invite Friends 00:00:50
- How to Find Friends 00:00:34
- Widget Builder 00:01:22
- Pin It Widget 00:02:01
- Follow Button 00:01:22
- Board Widgets 00:01:03
- Other Types of Widgets 00:00:35
- Demo - Exploring Types of Widgets 00:06:53
- Demo - Adding a Pin It Widget to Your Site 00:03:55
- Statistics 00:02:14
- Most Popular Categories Per Day 00:01:34
- Advice 00:03:29
- Know Your Audience 00:01:22
- Pinterest Business Tools 00:01:39
- Lesson 01 Review 00:01:14
Lesson 02 – Facebook
- Facebook 00:01:05
- Industries Dominated by Facebook 00:01:21
- Industries Not Dominated by Facebook 00:02:44
- How Facebook Works 00:05:48
- The Facebook Poke 00:01:25
- Profile Pages 00:01:23
- About Tab 00:01:20
- Creating a Facebook Page for Your Business If You Have Personal Page 00:02:13
- Creating a Facebook Page for Your Business If You Have Personal Page (cont.) 00:00:43
- Creating a Facebook Page for Your Business If You Have Personal Page (cont.) 00:02:22
- Creating a Facebook Page for Your Business If You Do Not Already Have Personal Page 00:02:12
- Demo - Setting up Facebook Business Page 00:08:31
- Demo - Adding Background Graphics and Uploading Pictures 00:04:05
- Admin Panel 00:03:08
- Demo - Page Settings 00:06:32
- Basic Controls 00:03:48
- Demo - Using Basic Facebook Controls 00:04:09
- Posts that Engage Your Fans 00:01:12
- Publishing Your First Post 00:03:16
- Boosting Your Post 00:02:46
- Facebook Approvals for Boost 00:00:47
- How to Schedule Your Post 00:01:32
- Milestones and Start Info 00:01:55
- Demo - Business Overview and Page Info 00:04:29
- How to Gain Your First Fans to Your Facebook Page 00:01:40
- Demo - Invite Friends to Your Facebook Page 00:03:59
- Facebook Groups 00:01:57
- Create a Call to Action 00:01:57
- Demo - Call to Action Button 00:01:37
- Managing Tabs on Your Facebook Business Page 00:01:33
- Demo - Viewing Your Notifications 00:01:54
- Facebook Ads 00:02:39
- Promoting Your Website 00:03:00
- Facebook Events 00:02:38
- Integrating Facebook with Other Social Media 00:03:03
- Facebook Insights 00:01:55
- Demo - Facebook Insights 00:04:13
- Sponsoring Posts 00:01:47
- Managing Your Facebook Timeline 00:02:07
- How to Delete a Post from Your Timeline 00:01:17
- Managing Spam 00:00:32
- Notes App for Longer Posts 00:00:39
- Adding Favorite Pages to Your Timeline 00:01:30
- Adding Like Button to Content Outside of Facebook 00:01:14
- Demo - Adding Like Button to Content Outside of Facebook 00:04:00
- Lesson 02 Review 00:01:29
Lesson 03 – Twitter
- Twitter 00:00:26
- What You Need to Start with Twitter 00:03:40
- How Do You Want the Twitter World to View Your Business? 00:02:26
- Common Terms 00:05:34
- Listen? Tweet? 00:01:29
- How to Create Twitter Profile 00:01:13
- Demo - How to Create Twitter Profile 00:08:27
- Demo - How to Update your Profile 00:05:29
- How to Research Hashtags 00:01:45
- Demo - How to Research Hashtags 00:03:57
- Building Your Twitter Network 00:01:34
- Use Tools to Target Your Audience 00:01:20
- Demo - Building Your Twitter Network 00:06:51
- Sending Tweets 00:04:14
- Demo - Sending Tweets 00:03:49
- Direct Tweets 00:00:28
- When to Tweet 00:01:16
- How to Retweet 00:01:04
- Twitter and Video 00:00:57
- How to Tweet a Video 00:00:25
- How to Create a New Scheduled Tweet 00:00:59
- Apps to Schedule Tweets 00:01:10
- Bridging Other Applications with Twitter 00:00:30
- Twitter Analytics 00:01:11
- Demo - Twitter Analytics 00:02:53
- Lesson 03 Review 00:00:55
Lesson 04 - Google+ Advertising and Networking
- Google + Advertising and Networking 00:00:55
- Offerings from Google 00:02:37
- Google+ 00:01:53
- How to Create a Profile 00:01:53
- Demo - How to Create an Account 00:03:47
- Privacy Settings 00:01:14
- Demo - Privacy Settings 00:09:13
- Categorize Your Network in Circles 00:01:01
- Demo - Adding Friends 00:01:29
- Invite Others to Circle You In 00:00:44
- Find Hidden Engagement Opportunities 00:00:36
- Google+ SPARKS Content 00:00:49
- Google Hangouts Part1 00:00:17
- Google Hangouts Part2 00:01:13
- Demo - Posts 00:01:09
- +1’s 00:00:48
- CTR (Clickthrough Rate) 00:01:29
- Managing Your Ads 00:03:29
- Who Clicks on What? 00:01:37
- Demo - Creating an Ad with Google 00:08:00
- Google Analytics 00:01:29
- Demo - Google Analytics 00:04:18
- Diagnose Landing Pages 00:00:58
- Demo - Diagnose Landing Pages 00:02:44
- See Content That is Popular 00:01:29
- Pages That Drive Revenue 00:00:47
- Google AdWords 00:00:57
- Creating a New Ad with AdWords 00:01:24
- Lesson 04 Review 00:00:57
Lesson 05 – LinkedIn
- LinkedIn 00:00:36
- The Potential of LinkedIn’s Network 00:01:40
- LinkedIn Premium 00:01:01
- LinkedIn Premium Features 00:03:53
- LinkedIn Premium Features (cont.) 00:00:54
- Creating a LinkedIn Account 00:03:22
- What Not to Have as a Profile Picture 00:04:16
- Demo - Creating a LinkedIn Account 00:11:00
- Showing Samples of Your Work 00:02:17
- Optimize Anchor Text 00:00:58
- SEO – Search Engine Optimization 00:00:54
- Enhancing Careers with LinkedIn Job Boards 00:01:31
- Posting an Open Position for Your Company 00:00:44
- Demo - Finding a Job with LinkedIn Job Boards 00:04:50
- Profile Badges 00:02:18
- Building a Compelling Professional Profile 00:01:21
- Demo - Be Identifiable 00:08:53
- Who is Looking at YOUR Profile? 00:04:02
- Connecting with Others 00:03:52
- Ways to Network 00:00:42
- Network Updates 00:01:11
- Creating a Post 00:02:28
- Demo - Creating a Post 00:02:24
- Endorsements for Your Skills 00:03:27
- Mining Your Contacts Networks 00:01:27
- Demo - Mining Your Contacts Networks 00:03:20
- Staying in Touch with Your Connections 00:01:32
- Saved Searches 00:00:34
- Creating a Company Page 00:01:50
- Demo - Creating a Linked Company Page 00:03:43
- Company Status 00:01:00
- Company Analytics 00:01:02
- Company Notifications 00:00:32
- Adding Products to Your Company Page 00:00:53
- Showcase Pages 00:01:20
- Showcase Pages 00:01:40
- Joining Groups 00:01:05
- Viewing Group Updates 00:00:55
- Lesson 05 Review 00:00:53
Lesson 06 - YouTube Channels
- YouTube Channels 00:01:13
- Skills Needed for Interesting Video 00:01:12
- Skills Needed for Interesting Video - The Story 00:02:05
- Skills Needed for Interesting Video - The Story (Cont.) 00:00:35
- Demo - Skills Needed for Interesting Video - The Story (Cont.) 00:06:09
- Demo - Skills Needed for Interesting Video - The Story (Cont.) 00:01:25
- Skills Needed for Interesting Video - Editing 00:01:51
- Skills Needed for Interesting Video - Composition 00:02:04
- Skills Needed for Interesting Video - Networking 00:02:08
- Skills Needed for Interesting Video - SEO 00:01:23
- Skills Needed for Interesting Video - The Story (Cont.) 00:01:01
- Demo - Skills Needed for Interesting Video Planning 00:07:53
- How to Create Your YouTube Account 00:01:01
- Demo - How to Create Your YouTube Account 00:06:20
- How to Upload Videos From Your Phone 00:00:53
- How to Create a YouTube Channel 00:01:36
- Demo - How to Create a YouTube Channel 00:03:44
- Demo - Browsing YouTube Channels 00:01:38
- How to Create a Subscribe Button 00:01:22
- How to Direct People to Look at Your Videos 00:01:26
- Creator Studio 00:01:22
- Demo - Video Manager 00:04:32
- Demo - Creator Studio 00:05:24
- Demo - Create Video 00:07:30
- YouTube Analytics – In Order of Importance 00:00:56
- Other Marketing Ideas 00:01:03
- Lesson 06 Review 00:01:10
- Course Closure 00:02:23