Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.

You’ll learn how to:

• Research the market to understand both price and your customers.
• Build a concept and action plan for starting out
• Manage multiple product lines
• Source raw materials and manufacturers