How do you stand out in a sea of similarity when you literally have thousands of competitors a click away? Your brand name can behave as a memorable hook in your customer’s minds - it tells a story, paints a picture, and conveys values. Your product names can create a lasting impression to position yourself apart from your competition.

• Step 1: The 5-minute Brainstorm - generate names for your brand and products
  • What’s the problem being solved?
  • What’s the solution?
  • What’s the emotion your customers are feeling?
  • What’s your customer's aspirational identity? (What's their dream outcome?)
  • What’s the community you're serving?
• Step 2: Emotional Resonance and Memorable Names
  
  • Who is it for?
• Step 3: The 5-minute Dum Dum Sucker test
  • Identify naming conflicts and problems EARLY with crowdsourced name stress-testing
• Step 4: Don’t buy that domain just yet
  • Vetting Availability
  • Check trademarks, copyrights, and Google first
• Step 5: It's Not For You: Owning the Name
  • Go all in or go home
• Bonus: Changing Direction
  • Shifts in meaning
  • Changing direction and changing names
• Case Studies: WTF Marketing, That Damn Lawyer, Level Up Financial Planning, Fort Collins Video, and more coming soon...

More info - https://skl.sh/2rwe7Bv