Give your marketing career a boost. OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of generally accepted practices across multiple digital marketing disciplines. In this course, you can refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing. Matt Bailey, a 20-year veteran of the marketing industry and an OMCP Certified Trainer, reviews each of the eight major exam areas in depth. Learn marketing basics, such as how to write compelling website copy and ads, create engaging content that targets specific audiences, develop your email marketing lists, create strong calls to action, design great landing pages, customize experiences for mobile users, and use analytics tools to assess the performance of your campaigns. The course also counts toward your 34 hours of approved OCMA training—a prerequisite for certification.

Topics include:

Performing keyword research for SEO

Building links

Managing and measuring SEO campaigns

SEO for local business

Targeting, matching, and bidding on keywords for paid search advertising

Writing compelling paid search ads

Developing content that target specific audiences

Using influencers for content marketing

Investing in an email marketing lists

Designing an email with a strong call to action

Developing a social media marketing strategy

Advertising on social media

Engaging mobile users

Designing for conversion

Using landing pages to sell

Copywriting tips

Collecting analytics data

Automating marketing

Developing customer loyalty