Easy Digital Downloads WordPress Theme for Digital Stores & Marketplaces. Olam is the ultimate theme to build an online store or marketplace using Easy Digital Downloads. With Olam, you can sell digital products like stock photos, plugins, software, audio files and more. With the help of detailed documentation and Unyson page builder, it only takes a few minutes to start selling your digital goods online. Olam is feature rich and is made compatible with the most popular EDD extensions allowing you to build something more than just a store.