Why be a replica when you can be unique?
Our motto is "think less, play more", and that is why we have designed PRIMO to be intuitive, no-nonsense and a fun mix between great tones and modern features.

The soul of PRIMO is a boutique handmade Italian amp, but forget about circuit modeling and static tone snapshots, this is something else.

In our vision, the analog tube amplifier is just the starting point, the pencil drawing behind a colorful painting.

Our AI, learning from the “real thing”, has crafted two beautiful channels: CH1 for everything from cleans to juicy edge-of-breakup tones, and CH2 for roaring crunch tones and searing leads.

home page: https://apfxaudio.com/products/primo