Change your users' role automatically based on the purchase of a specific product or a certain purchase amount spent on your store. How I can benefit from it: You can set the change of a user role and define the event or action made by the user that will trigger it automatically; You can give value to your users and reward those who purchase more frequently or since a long while by assigning them an ad hoc role; Integrated with other plugins such as YITH Role Based Prices or YITH Points and Rewards, you can loyalize customers and encourage them to purchase by offering discounts and offers to users with a specific role.