A recent research has proved that the 70% of the users uses the chat to ask information: they do it to be reassured, to receive that human feedback that only a clerk can offer physically. And the aim of YITH Live Chat is exactly this one, in an immediate and performing way. That’s right: it’s possible to communicate with our customers using emails or contact modules, unfortunately customers often ask for information when they are just about to purchase something and their wait for an answer, however brief, might be enough for them to lose interest and have second thoughts about actually purchasing it. And this process means less sales… A lot less!