Key features:
Procedural hair
Build hair with a set of friendly operators
Strand groups for non-destructive filtering
Multiple dynamics options for all types of simulation
Familiar iterative refinement workflow
Easy to use groom preset system
Tight 3dsmax integration
Works within 3dsmax modifier and object framework
Friendly toolbar for quick start
Built-in and all 3rd-party renderer support
Easy SDK for access and extensions
Variety of import and export options

Intuitive modeling tools
Brush, comb, and cut hair
Quickly define flow of fur on a surface with arrows
Frizz, curl, clump, and braid hair procedurally
Style hair by dragging control points
Use mesh strips to generate hair
Feathers and foliage
Procedural feathers with control over shape and rotation
Blend multiple UV channels for advanced texturing
Scatter control over materials and shaders
Custom proxy mesh scattering over hair
Propagation controls for growing hair on hair