Who is creative...and why? And what does it mean to be creative? Is a creative individual a master-of-all trades or a master of one? In other words, is creativity a generalized attribute or is it a domain-specific attribute? In Creativity: The Psychology of Creative Potential and Realization, authors ponder these questions and discuss the attributes that lead people to be creative in various fields such as the arts and letters, the sciences, and business. The emphasis of this volume is on the theoretical issue of whether the attributes that lead to creativity in one domain are the same as those that lead to creativity in another domain. Researchers and students alike will find these discussions delightfully intriguing. The study of creativity is burgeoning and multidisciplinary, in that it involves approaches of social, personality, cognitive, clinical, biological, differential, developmental, and educational psychology. The book will be of interest a wide range of psychologist, researchers and students

The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire
In a brilliant--and, at times, overwhelming--display of research and perspicacity, Paul Andrews chronicles Microsoft's internal and public battles to adapt to Internet technology and fight the browser wars. He starts in 1991: the Internet is barely a blip on the company radar. Meanwhile, 22-year-old new hire J Allard is asked by Microsoft's No. 2 man, Steve Ballmer, to "make the pain go away" with TCP/IP, the standard Internet protocol. It's just Allard's second day on the job, and he realizes that the software giant doesn't get it: interoperability between networks and the Internet is key to Microsoft's future. He begins a grassroots effort to raise Internet consciousness, eventually distributing a widely read 17-page memo titled "Windows: The Next Killer Application on the Internet." Higher up, Bill Gates's technical assistant, Steven Sinofsky, gets snowed in at technically progressive Cornell University. He's stunned to witness a student body that's already devoted to a fledgling Internet, and writes home: "Cornell is WIRED." After intense internal debate (and more than a few late nights), Gates stops the engines and changes course to pursue integration of Windows and an Internet browser called Explorer.

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