Drawn by Berton Hasebe, Produkt is the slab serif companion to Graphik, falling into the tradition of adding slabs to European Grotesk, creating an attractive and functional companion serif typeface. Its serifs are relatively short, particularly in the heaviest weights, so it retains the compact proportions and regular texture that characterize Graphik. The family covers the full range of weights that make Graphik so useful. The light weights are pretty, the middle weights are functional, and the heavy weights have a feeling of authority, all suffused with the appealing geometry seen in Graphik.
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