Firstly developed as a single regular style to embody and carry the identity of Apex, Practical Grotesk slowly grew into a comprehensive family of 10 weights (from hairline to black) and their italic counterparts to provide graphic designers with a solid and versatile sans-serif workhorse. Ready to compete and prove its many qualities —from discrete footnotes to smashing billboards— Practical Grotesk is a utilitarian yet spirited typeface, not devoid of a certain warmth, and fully equipped with numerous key alternates, various figure sets, ligatures and case-sensitive forms (among other features) which definitely make it an indispensable ally for demanding contemporary design conditions. Global branding, fashion, architecture, packaging… Practical Grotesk might just become your go-to asset to fulfill every need. Oh, and —cherry on the cake—it also comes as a two‑axis (weight and italic) variable font to give you full control over its designspace.