The name ‘Jali’ means clear in the Arabic language. The design of Jali reflects the ethos of its name. The combination of low-contrast strokes, ample counters, dots, and distinguishable marks make Jali a versatile typeface. With its humanistic voice and clear letterforms, Jali aims at offering a warm and efficient reading experience. Similar to other wayfinding type families, Jali is also well suited for demanding typographic environments.