FS Rosa is a free-spirited and optimistic serif typeface – reminiscent of those used on fanzines, film sequences and book covers of the 1970s, such as Cooper and Windsor, it has a laid-back nature with a touch of rebellion. It also reminds of type used in colourful protest graphics by nun-turned-designer Corita Kent, and its personality is akin with brands like Whole Foods - positive rather than preachy. While unconventional, it’s sensible enough to work perfectly for socially conscious brands, magazines, websites and campaigns that want a fairer and more responsible world. 

 

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