Begum Sans is a high-contrast design. Its letterforms feature horizontal strokes that flair outwards and look a bit like wedges; this is particularly prominent in the typeface’s capital letters. The feature has a long tradition in lettering, which even predates typography: similar wedge-shaped horizontal strokes were prominent features on Florentine inscriptional lettering during the Renaissance. Even though Begum Sans is a display face, its use isn’t limited to headlines. The typeface’s proportions offer possibilities for many kinds of shorter-length texts, i.e., call-outs, packaging design and the multi-line article introductions that are common in print and on screen. Pair Begum Sans with its matching display serif face Begum. Both Begum and Begum Sans were designed in India by Manushi Parikh.

 

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