Which is actually a great way to describe PVC, the typeface: the family includes four super-varied styles (Menu, Promo, Banner, and Banner Ultra), all of which share a hearty backbone while flaunting very different shapes. Banner is obsessed by filling the — horizontal — space: a store sign, rolling papers packaging, a truck tarp, drumsticks… You name it. Of course, Banner can also be stacked vertically and deliver a different rhythm. If this is not enough, the thicker Banner Ultra is even more radical and should do the work. Promo is here to promote your message, making sure that it will never be discounted! Compact yet bulky, Promo strives to be visible, even in tricky situations. Menu is Marian’s personal take on a typical French brush lettering style (which, decades ago, lead to the design of the notorious Antique Olive). Menu is conceived as the go-to style from the family, its sturdiness being efficient in most design cases.