A. Coupe Font Family

The font ‘Coupé’ is based on the streamlined elegance of vintage sports cars. Apeloig designed these letters for a poster, promoting an exhibition of fashion designer Ralph Lauren’s car collection. The exhibition made its European premiere at the Musée des Arts Décoratifs in Paris. The letter design is inspired by the clean engineering of the ancient automobiles. Like sports cars, the letters maintain a tension between their mechanical and aesthetic natures. Clean cuts interrupt parts of each letterform. Those disruptions play with the notion of symmetry and asymmetry and add to the personality of each letter.