Master email, social media, fundraising campaigns, and analytics to grow your nonprofit's donor base and impact

What you'll learn
Develop a comprehensive digital marketing strategy aligned with your nonprofit's mission and goals
Build and segment email lists ethically, then create campaigns that convert subscribers into donors
Optimize your nonprofit website for credibility, mobile accessibility, and donation conversions
Create compelling impact stories and repurpose them across social media, email, and blog content
Plan and execute successful online fundraising campaigns including peer-to-peer and seasonal strategies
Track and analyze digital marketing performance using Google Analytics and key nonprofit metrics

Requirements
No prerequisites are required.

Description
“This course contains the use of artificial intelligence.”Transform your nonprofit's online presence and fundraising results with proven digital marketing strategies designed specifically for mission-driven organizations. This comprehensive course equips nonprofit professionals with practical skills to reach more donors, engage volunteers, and amplify their impact—all without requiring a large budget or technical expertise.You'll learn how to develop a strategic digital marketing plan aligned with your mission, create donor personas that guide effective messaging, and optimize your website to convert visitors into supporters. Master email marketing techniques that build lasting relationships, from list-building strategies to automated donor stewardship sequences that save time while deepening engagement.Discover how to choose the right social media platforms for your audience, create compelling content that tells your organization's story, and manage your presence efficiently even with limited resources. You'll explore content marketing fundamentals, learning to craft impact stories that inspire action and repurpose them across multiple formats to maximize your effort.The course covers practical online fundraising campaign strategies, including peer-to-peer fundraising, crowdfunding, and optimizing for Giving Tuesday and year-end campaigns. You'll learn to integrate your digital efforts with offline fundraising for maximum impact.Gain confidence using digital analytics tools like Google Analytics to track what's working, measure ROI, and create reports that demonstrate value to your board and donors. Finally, discover free and low-cost tools that professional marketers use, from design platforms to automation software, plus how to access nonprofit discounts and technology grants.Each lesson includes actionable homework assignments to implement immediately at your organization. By the end, you'll have a complete digital marketing toolkit and the confidence to execute campaigns that advance your nonprofit's mission.

Nonprofit development coordinators and fundraising professionals managing digital outreach,Communications directors and marketing staff at charitable organizations,Volunteers and board members helping with nonprofit online presence and donor engagement,Executive directors wearing multiple hats including digital marketing responsibilities