What You Will Learn

By the end of this class, you’ll be able to:

• Understand why storytelling is more powerful than tips, tricks, or facts.

• Identify three story types that work across platforms (Origin, Behind-the-Scenes, and Transformation/Win).

• Use the Hook–Heart–Human framework to structure posts that connect.

• Share your stories with confidence across Instagram, TikTok, LinkedIn, or any platform.

• Create a 3-part story series you can publish immediately to boost engagement.

Why You Should Take This Class

In today’s AI-driven content world, audiences are craving authenticity more than ever. Facts fade, but stories stick - they make you memorable, relatable, and trustworthy. Whether you’re a small business owner, creative entrepreneur, or freelancer, storytelling is a skill that can transform the way you connect with your audience. I’ve grown my own platforms not through hacks, but by sharing my scoliosis journey and business stories - and I’ll show you exactly how you can do the same.

Who This Class is For

This class is designed for:

• Small business owners, creatives, & freelancers who want to attract and connect with clients.

• Creators & entrepreneurs looking to share more authentic content.

• Anyone who feels stuck posting the same old marketing tips and wants to stand out with real stories.

No prior marketing experience is needed, just bring your social media platform of choice (Instagram, TikTok, LinkedIn, etc.) and something you care about sharing.

Materials/Resources

To help you succeed, I’ve included:

• A Story Structure Worksheet to guide your posts step-by-step.

• A Hook–Heart–Human template you can reuse for captions, blogs, or videos.

• A bonus guide with extra story prompts to keep your ideas flowing.