Discover how to create an effective content marketing plan that boosts your brand and connects with your audience. Learn to analyze your digital platforms, identify your target audience, and define strategies that align with your business goals. With a practical and accessible approach, this course will guide you in creating a content calendar for your social media and website, using analysis tools and techniques such as Google Analytics and search trends. Develop skills to select the right channels, create engaging content, and measure its impact on your brand's growth. From planning to implementation, you'll receive advice on how to maintain consistent and engaging communication that reflects the essence of your business. With clear, jargon-free examples, this course is designed for entrepreneurs and small businesses looking to optimize their digital presence and reach new levels of success in an increasingly competitive environment.