Domestika - Naming: The Art of Name Creation

Domestika - Naming: The Art of Name Creation

https://www.domestika.org/en/courses/244-naming-the-art-of-name-creation

Discover the creative process to convert the value of a company, brand, or product into a name

Xavi Grau has spent more than 20 years creating names for all types of projects and clients, from large private companies and institutions to recently created startups. He is the founder of Nom-Nam, a company dedicated to naming, and his work has been recognized with several Laus awards.The name of a company, brand, product, or service serves as a letter of introduction. Therefore, it is essential that it be fitting, descriptive, and memorable. A good name must allude to the company's activity and, at the same time, generate real communicative value for the user. In this course, discover the creative process and method for the professional creation of names for all types of commercial activities.