Key Features
● Understand the basics terminologies in Digital Marketing
● Understand the impact of Search Engine Optimization (SEO) on online business
● Identify important elements of E-mail marketing and its applicability in the digital world
● Get familiar with Mobile marketing and Web analytics tools
● Understand different Traditional Marketing and Digital Marketing techniques

Description
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.

What you will learn
● Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing
● Understand the importance of gathering offline and online data in Email marketing
● Learn how to create and test landing pages
● Generate traffic and behavior report of marketers and targeted users
● Get familiar with the Web analytics tools and process.