
English | 2009 | ISBN-10: 0470401427 | 320 pages | PDF | 18 MB
In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards through launch and governance, 'Designing Brand Identity' is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

English | June 1, 2005 | ISBN: 1843401886 | 128 pages | PDF | 13 Mb
Bruce Lewis, one of the first professional cartoonists to bring the manga-style to the United States, takes an entirely fresh approach to the subject that's perfect for beginners.

English | November 12, 2019 | ASIN: B08273FXZ3, ISBN: 1440354251 | AZW3 | 128 pages | 45.7 MB
Create authentic-looking maps of fantasy cities, hamlets, fortifications and more in a popular tabletop, RPG style.
English | May 1, 2014 | ISBN: 1847976077 | 160 pages | EPUB | 48 Mb
The principles of drawing and painting wildlife, from how to draw a subject in motion to practical advice on selling wildlife art
Artists have always been inspired by the wildlife around us, and the challenge of representing it. This book sets the scene of how wildlife has been portrayed in art and guides the reader through the principles of drawing and painting wildlife. It covers recommended equipment, techniques, fieldcraft, composition, and anatomy, and offers guidance for those wishing to exhibit their work. It explains how to begin drawing wildlife and then add color, how to paint outdoors, and how to use photography and museum collections. It also covers printmaking and sculpture, and showcases inspiring images from more than 20 leading artists.
English | May 27, 2010 | ISBN: 1440308446 | 208 pages | EPUB | 11 Mb
Overcome the obstacles to your artistic expression
Improving your artwork can be as simple as learning how to trust your eyes. Your Artist's Brain shows you how to portray even the most complex subjects by focusing on what you really see - not what you think you see.

Typography, when coupled with unbridled creativity, craftsmanship, and obsession, can take the mesmerizing form of an ambigram. Ambigrams are typographic designs that combine optical illusion, symmetry, and visual perception. The resulting word or phrase can be read in any number of orientations, viewpoints, or directions.

July 4, 2016 | ISBN: 978-1617292958 | English | 240 pages | True EPUB | 7 MB
Mastering the Business of Photography : What the Pros Do When They're Not Taking Incredible Pictures
English | 2014 | ISBN: 162153393X | 199 Pages | ePUB | 2.15 MB
Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still “earning enough money to support yourself, a family, your interests, your aspirations, and your passion.” Mastering the Business of Photography offers insights into what happens when you're not shooting—which is most of the time—and explains what you must do to further your career, make a living, and accomplish your personal goals.

English | January 8, 2008 | ISBN: 2940373620 | 184 pages | PDF | 27 Mb
The first book in an exciting new series that spotlights the basics of architecture and design, Basics Architecture: Representational and Drawing Techniques is an easy-to-understand overview of the techniques used to represent architecture. From conceptual sketches to the working drawings required for construction, this book covers all the basics. Two- and three-dimensional methods, freehand sketching, cutting-edge computer modeling, and more are presented in examples from top professionals as well as students. Readers will learn how to present and plan layouts, make conceptual sketches, work with scale, use collage and photomontage to create contemporary images, and prepare and plan portfolios.

Professional HDR Photography: Achieve Brilliant Detail and Color by Mastering High Dynamic Range (HDR) and Postproduction

English | ISBN: 0134288629 | 2016 | PDF | 288 pages | 19 MB
In this revision of the classic best-selling book, join world and humanitarian photographer David duChemin in a heartfelt discussion about creating photographs of people, places, and cultures, and the discovery of a personal vision that makes those stories compelling and authentic. David teaches how to seek and serve your creative vision through the art of photography, highlighting his images from his adventures around the world, in places like Nepal, Italy, Ethiopia, and India. While it’s in these places David finds the stories and experiences that inspire him, and which so beautifully illustrate the book, it’s his teaching about the central role of vision and expression in photography, that sets this book apart.

This comprehensive manual has inspired tens of thousands of readers worldwide to realize their artistic vision and produce well-constructed films. Filled with practical advice on every stage of production, this is the book you will return to throughout your career.
Instructional Story Design: Develop Stories That Train
English | ISBN: 9781950496600 | 280 pages | April 2020 | EPUB | 16.98 MB
Once Upon a Time, Storytelling Met Instructional Design
From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design.


English | June 17, 2010 | ISBN: 1435456130 | 352 pages | PDF | 53 Mb
Take an in-depth look at the art and techniques of stop-motion animation. The Advanced Art of Stop-Motion Animation helps experienced stop-motion artists enhance their craft by exploring the professional methods and advanced technology used by top film studios today. This book features expanded coverage of the basic principles of animation, including specific applications for character performance and visual effect compositing techniques. All the newest technology is touched on, including detailed information on camera rigs, effects, and shooting stop-motion in stereoscopic 3D. Discover new puppet building techniques, including the technology behind the rapid prototyping of computer models for stop-motion production. You'll even find a thorough history of early feature-length stop-motion films. The practical techniques and skills presented are enhanced by interviews with many of the most celebrated stop-motion artists as well as coverage of the work of several artists working in the online stop-motion community. Whether your focus is low-budget indie filmmaking or big studio productions, The Advanced Art of Stop-Motion Animation provides a comprehensive look at both the latest methods and the artists who are driving the revival of stop-motion animation.

English | 2013 | ISBN: 178067094X | PDF | pages: 129 | 2.0 mb
Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.

As Python continues to grow in popularity, projects are becoming larger and more complex. Many Python developers are now taking an interest in high-level software design patterns such as hexagonal/clean architecture, event-driven architecture, and the strategic patterns prescribed by domain-driven design (DDD). But translating those patterns into Python isn’t always straightforward.

2012 | ISBN-10: 1592538266, 1592536344 | 224 pages | PDF | 136 MB
Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. New in paperback, this collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, The Best of Brochure Design 11 is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between.

2017 | ISBN-10: 038534631X | 176 pages | EPUB | 137 MB
Best-selling artist and art instructor Mark Crilley, whose YouTube manga instruction videos have received more than 10 million views and counting, presents the most complete look yet at the variety of creative options available in the world of manga. Crilley fills each chapter with gorgeous, original artwork created with a variety of tools and in a variety of manga-inspired styles. He pairs each piece with information on the materials used and the inspiration that led to its creation. Manga Art provides readers the chance to hear from one of the leading artists in the field of manga instruction, as he reveals the creative secrets behind over 100 pieces of original, never-before-seen artwork.

English | 2014 | ISBN: 1910155780 | 180 pages | PDF | 37 Mb
This book aims to take you through the best of the best when it comes to the world of the graphic novel. The industry has been thrust into the limelight in recent years, but is much more than simply superheroes in tights. In this book you will find some of your old favourites and perhaps discover something new. Along the way you will be treated to some exclusive interviews with the creators including Alan Moore and Brian K Vaughn, discover how Kieron Gillen found his comic feet and explore how Captain America has stood the test of time.

English | July 9, 2013 | ISBN: 0823098451 | 224 pages | EPUB | 54 Mb
The third installment in comics icon Stan Lee's series showing readers how to draw some of the most exciting and dynamic superheroes of all time.

English | May 31, 2006 | ISBN: 0760323917 | 144 pages | PDF | 103 Mb
In this long-awaited follow-up to the best-selling first edition of How to Draw Cars Like a Pro, renowned car designer Thom Taylor goes back to the drawing board to update his classic with all-new illustrations and to expand on such topics as the use of computers in design today. Taylor begins with advice on selecting the proper tools and equipment, then moves on to perspective and proportion, sketching and cartooning, various media, and light, shadow, reflection, color, and even interiors. Written to help enthusiasts at all artistic levels, his book also features more than 200 examples from many of today’s top artists in the automotive field. Updated to include computerized illustration techniques.

English | 2014 | ISBN: N/A | ASIN: B00OJ71VBM | 196 pages | PDF | 25 Mb
Delving into the wonderful world of fantasy art, this book will guide you through creating stunning characters, creatures, landscapes and more. Covering Photoshop, Painter, PaintTool SAI, ArtRage and more, professional artists will show you how to create amazing artwork that's out of this world!
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