Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3 edition


Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3 edition by Alina Wheeler
English | 2009 | ISBN-10: 0470401427 | 320 pages | PDF | 18 MB


In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards through launch and governance, 'Designing Brand Identity' is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

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Draw Manga: How to Draw Manga In Your Own Unique Style


Draw Manga: How to Draw Manga In Your Own Unique Style by Bruce Lewis
English | June 1, 2005 | ISBN: 1843401886 | 128 pages | PDF | 13 Mb


Bruce Lewis, one of the first professional cartoonists to bring the manga-style to the United States, takes an entirely fresh approach to the subject that's perfect for beginners.

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Fantasy Mapmaker: How to Draw RPG Cities for Gamers and Fans

Fantasy Mapmaker: How to Draw RPG Cities for Gamers and Fans by Jared Blando
English | November 12, 2019 | ASIN: B08273FXZ3, ISBN: 1440354251 | AZW3 | 128 pages | 45.7 MB


Create authentic-looking maps of fantasy cities, hamlets, fortifications and more in a popular tabletop, RPG style.



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The Wildlife Artist's Handbook


The Wildlife Artist's Handbook by Jackie Garner
English | May 1, 2014 | ISBN: 1847976077 | 160 pages | EPUB | 48 Mb


The principles of drawing and painting wildlife, from how to draw a subject in motion to practical advice on selling wildlife art
Artists have always been inspired by the wildlife around us, and the challenge of representing it. This book sets the scene of how wildlife has been portrayed in art and guides the reader through the principles of drawing and painting wildlife. It covers recommended equipment, techniques, fieldcraft, composition, and anatomy, and offers guidance for those wishing to exhibit their work. It explains how to begin drawing wildlife and then add color, how to paint outdoors, and how to use photography and museum collections. It also covers printmaking and sculpture, and showcases inspiring images from more than 20 leading artists.


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Your Artist's Brain: Use the right side of your brain to draw and paint what you see - not what you t hink you see


Your Artist's Brain: Use the right side of your brain to draw and paint what you see - not what you t hink you see by Carl Purcell
English | May 27, 2010 | ISBN: 1440308446 | 208 pages | EPUB | 11 Mb

Overcome the obstacles to your artistic expression
Improving your artwork can be as simple as learning how to trust your eyes. Your Artist's Brain shows you how to portray even the most complex subjects by focusing on what you really see - not what you think you see.


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Ambigrams Revealed: A Graphic Designer\'s Guide To Creating Typographic Art

Ambigrams Revealed: A Graphic Designer's Guide To Creating Typographic Art


English | 168 pages | New Riders; 1 edition (March 27, 2013) | 0321855477 | PDF | 45 Mb




Typography, when coupled with unbridled creativity, craftsmanship, and obsession, can take the mesmerizing form of an ambigram. Ambigrams are typographic designs that combine optical illusion, symmetry, and visual perception. The resulting word or phrase can be read in any number of orientations, viewpoints, or directions.


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Design for the Mind: Seven Psychological Principles of Persuasive Design

Design for the Mind: Seven Psychological Principles of Persuasive Design


July 4, 2016 | ISBN: 978-1617292958 | English | 240 pages | True EPUB | 7 MB


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Mastering the Business of Photography : What the Pros Do When They're Not Taking Incredible Pictures


Mastering the Business of Photography : What the Pros Do When They're Not Taking Incredible Pictures
English | 2014 | ISBN: 162153393X | 199 Pages | ePUB | 2.15 MB
Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still “earning enough money to support yourself, a family, your interests, your aspirations, and your passion.” Mastering the Business of Photography offers insights into what happens when you're not shooting—which is most of the time—and explains what you must do to further your career, make a living, and accomplish your personal goals.


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The Physics Book: Big Ideas Simply Explained (Big Ideas)


The Physics Book: Big Ideas Simply Explained (Big Ideas)


English | March 10th, 2020 | ISBN: 1465491023 | 336 pages | EPUB | 147.43 MB

Explore the laws and theories of physics in this accessible introduction to the forces that shape our universe, our planet, and our everyday lives.

 


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Basics Architecture 01: Representational Techniques


Basics Architecture 01: Representational Techniques by Lorraine Farrelly
English | January 8, 2008 | ISBN: 2940373620 | 184 pages | PDF | 27 Mb


The first book in an exciting new series that spotlights the basics of architecture and design, Basics Architecture: Representational and Drawing Techniques is an easy-to-understand overview of the techniques used to represent architecture. From conceptual sketches to the working drawings required for construction, this book covers all the basics. Two- and three-dimensional methods, freehand sketching, cutting-edge computer modeling, and more are presented in examples from top professionals as well as students. Readers will learn how to present and plan layouts, make conceptual sketches, work with scale, use collage and photomontage to create contemporary images, and prepare and plan portfolios.



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Professional HDR Photography: High Dynamic Range (HDR) Shooting and Postproduction for Amazing Detail


Professional HDR Photography: Achieve Brilliant Detail and Color by Mastering High Dynamic Range (HDR) and Postproduction


English | 2013 | ISBN: 1608956377 | 160 pages | TRUE EPUB | 103 MB

Building on a professional photographer's on-the-job experience using the high dynamic range (HDR) imaging technique, which captures an astounding range of tones that far exceeds the native abilities of any camera, this guide shows serious photographers how a more sophisticated approach to HDR can produce images that lack visual pretense, stand the test of time, and realistically capture details that would otherwise elude the photographer. It demonstrates the basic procedure for creating an HDR image step-by-step, then explores progressively more complex and refined techniques that can be applied as the scene dictates or the artist’s personal aesthetic requires. Ample image sequences with plenty of screen shots let the reader follow the entire process through from start to finish. Unique techniques are presented for the treatment of special subjects, ranging from landscapes to still lifes and portraits. Ultimately, the handbook demonstrates that HDR imaging is a powerful tool and the professional photographers who take the time to fully master its potential can mean substantial rewards, both creatively and financially.

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Within the Frame: The Journey of Photographic Vision (2nd Edition)


Within the Frame: The Journey of Photographic Vision, 2nd Edition by David duChemin
English | ISBN: 0134288629 | 2016 | PDF | 288 pages | 19 MB

In this revision of the classic best-selling book, join world and humanitarian photographer David duChemin in a heartfelt discussion about creating photographs of people, places, and cultures, and the discovery of a personal vision that makes those stories compelling and authentic. David teaches how to seek and serve your creative vision through the art of photography, highlighting his images from his adventures around the world, in places like Nepal, Italy, Ethiopia, and India. While it’s in these places David finds the stories and experiences that inspire him, and which so beautifully illustrate the book, it’s his teaching about the central role of vision and expression in photography, that sets this book apart.


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Directing: Film Techniques and Aesthetics, 5th Edition

Directing: Film Techniques and Aesthetics, 5th Edition

English | December 15, 2012 | ISBN: 0240818458 | EPUB/PDF | 448 pages | 8.4/11.6 MB



This comprehensive manual has inspired tens of thousands of readers worldwide to realize their artistic vision and produce well-constructed films. Filled with practical advice on every stage of production, this is the book you will return to throughout your career.


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Instructional Story Design: Develop Stories That Train


Instructional Story Design: Develop Stories That Train
English | ISBN: 9781950496600 | 280 pages | April 2020 | EPUB | 16.98 MB



Once Upon a Time, Storytelling Met Instructional Design
From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design.


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Documentary Voice & Vision: A Creative Approach to Non-Fiction Media Production

Documentary Voice & Vision: A Creative Approach to Non-Fiction Media Production


English | ISBN: 9781317636120 | 485 pages | March 31, 2016 | EPUB | 38.57 MB


v Learn the creative and technical essentials of documentary filmmaking with Documentary Voice & Vision. This comprehensive work combines clear, up-to-date technical information, production techniques and gear descriptions with an understanding of how technical choices can create meaning and serve a director’s creative vision. Drawing on the authors’ years of experience as documentary filmmakers, and on interviews with a range of working professionals in the field, the book offers concrete and thoughtful guidance through all stages of production, from finding and researching ideas to production, editing and distribution. Documentary Voice & Vision will help students and aspiring filmmakers think though research and story structure, ethics, legal issues and aesthetics, as well as techniques from camera handling to lighting, sound recording and editing. The book explores a full range of production styles, from expository to impressionistic to observational, and provides an overview of contemporary distribution options.



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The Advanced Art of Stop-Motion Animation


The Advanced Art of Stop-Motion Animation by Ken A. Priebe
English | June 17, 2010 | ISBN: 1435456130 | 352 pages | PDF | 53 Mb


Take an in-depth look at the art and techniques of stop-motion animation. The Advanced Art of Stop-Motion Animation helps experienced stop-motion artists enhance their craft by exploring the professional methods and advanced technology used by top film studios today. This book features expanded coverage of the basic principles of animation, including specific applications for character performance and visual effect compositing techniques. All the newest technology is touched on, including detailed information on camera rigs, effects, and shooting stop-motion in stereoscopic 3D. Discover new puppet building techniques, including the technology behind the rapid prototyping of computer models for stop-motion production. You'll even find a thorough history of early feature-length stop-motion films. The practical techniques and skills presented are enhanced by interviews with many of the most celebrated stop-motion artists as well as coverage of the work of several artists working in the online stop-motion community. Whether your focus is low-budget indie filmmaking or big studio productions, The Advanced Art of Stop-Motion Animation provides a comprehensive look at both the latest methods and the artists who are driving the revival of stop-motion animation.



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Cut & Fold Techniques for Promotional Materials


Paul Jackson, "Cut & Fold Techniques for Promotional Materials"
English | 2013 | ISBN: 178067094X | PDF | pages: 129 | 2.0 mb


Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.



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Architecture Patterns with Python: Enabling Test-Driven Development, Domain-Driven Design, and Event-Driven Microservices

Architecture Patterns with Python: Enabling Test-Driven Development, Domain-Driven Design, and Event-Driven Microservices


English | 2020 | ISBN-10: 1492052205, ISBN-13: 978-1492052203 | 292 pages | EPUB | 6.8 MB




As Python continues to grow in popularity, projects are becoming larger and more complex. Many Python developers are now taking an interest in high-level software design patterns such as hexagonal/clean architecture, event-driven architecture, and the strategic patterns prescribed by domain-driven design (DDD). But translating those patterns into Python isn’t always straightforward.


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The Best of Brochure Design 11

Kiki Eldridge, "The Best of Brochure Design 11"
2012 | ISBN-10: 1592538266, 1592536344 | 224 pages | PDF | 136 MB

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. New in paperback, this collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, The Best of Brochure Design 11 is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between.



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Manga Art: Inspiration and Techniques from an Expert Illustrator

Mark Crilley, "Manga Art: Inspiration and Techniques from an Expert Illustrator"
2017 | ISBN-10: 038534631X | 176 pages | EPUB | 137 MB

Best-selling artist and art instructor Mark Crilley, whose YouTube manga instruction videos have received more than 10 million views and counting, presents the most complete look yet at the variety of creative options available in the world of manga. Crilley fills each chapter with gorgeous, original artwork created with a variety of tools and in a variety of manga-inspired styles. He pairs each piece with information on the materials used and the inspiration that led to its creation. Manga Art provides readers the chance to hear from one of the leading artists in the field of manga instruction, as he reveals the creative secrets behind over 100 pieces of original, never-before-seen artwork.



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100 all-time greatest comics


100 all-time greatest comics by James Hoare
English | 2014 | ISBN: 1910155780 | 180 pages | PDF | 37 Mb


This book aims to take you through the best of the best when it comes to the world of the graphic novel. The industry has been thrust into the limelight in recent years, but is much more than simply superheroes in tights. In this book you will find some of your old favourites and perhaps discover something new. Along the way you will be treated to some exclusive interviews with the creators including Alan Moore and Brian K Vaughn, discover how Kieron Gillen found his comic feet and explore how Captain America has stood the test of time.



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Stan Lee\'s How to Draw Superheroes


Stan Lee's How to Draw Superheroes: From the Legendary Co-creator of the Avengers, Spider-Man, the Incredible Hulk, the Fantastic Four, the X-Men, and Iron Man by Stan Lee
English | July 9, 2013 | ISBN: 0823098451 | 224 pages | EPUB | 54 Mb


The third installment in comics icon Stan Lee's series showing readers how to draw some of the most exciting and dynamic superheroes of all time.



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How to Draw Cars Like a Pro


How to Draw Cars Like a Pro by Thom Taylor, Lisa Hallett
English | May 31, 2006 | ISBN: 0760323917 | 144 pages | PDF | 103 Mb


In this long-awaited follow-up to the best-selling first edition of How to Draw Cars Like a Pro, renowned car designer Thom Taylor goes back to the drawing board to update his classic with all-new illustrations and to expand on such topics as the use of computers in design today. Taylor begins with advice on selecting the proper tools and equipment, then moves on to perspective and proportion, sketching and cartooning, various media, and light, shadow, reflection, color, and even interiors. Written to help enthusiasts at all artistic levels, his book also features more than 200 examples from many of today’s top artists in the automotive field. Updated to include computerized illustration techniques. 



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Fantasy Art Genius Guide



Fantasy Art Genius Guide by Hannah Kelly
English | 2014 | ISBN: N/A | ASIN: B00OJ71VBM | 196 pages | PDF | 25 Mb


Delving into the wonderful world of fantasy art, this book will guide you through creating stunning characters, creatures, landscapes and more. Covering Photoshop, Painter, PaintTool SAI, ArtRage and more, professional artists will show you how to create amazing artwork that's out of this world!



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