List of chapters in this SEO book:

Chapter 1: Domain Factors
Domain Age in SEO
Keyword in Domain as First Word in SEO
Keyword Appears in Top Level Domain in SEO
History of Domain in SEO
Domain registration length in SEO
Country TLD extension in SEO
Keyword in Subdomain in SEO
Exact Match Domain in SEO
Penalised WhoIs Owner in SEO
Chapter 2: Page-Level Factors
Title Tag Starts with Keyword in SEO
Keyword in Title Tag in SEO
Keyword Appears in H1 Tag in SEO
Keyword in Description Tag in SEO
TF-IDF in SEO
Content-Length in SEO
Keyword Density in SEO
Table of Contents in SEO
Latent Semantic Indexing Keywords in Content (LSI) in SEO
Page Covers Topic In-Depth in SEO
LSI Keywords in Title and Description Tags in SEO
Page Loading Speed via HTML in SEO
Page Loading Speed via Chrome in SEO
Entity Match in SEO
Use of AMP in SEO
Google Hummingbird in SEO
Duplicate Content in SEO
Syndicated Content in SEO
Content Recency in SEO
Rel=Canonical in SEO
Image Optimisation in SEO
Historical Page Updates in SEO
Keyword Prominence in SEO
The magnitude of Content Updates in SEO
Keyword in H2, H3 tags in SEO
Outbound Link Quality in SEO
Outbound Link Theme in SEO
Grammar and Spelling in SEO
Mobile-Friendly Update in SEO
Mobile Usability in SEO
Content Hidden Behind Tabs in SEO
Hidden Content on Mobile in SEO
Several Outbound Links in SEO
Helpful Supplementary Content in SEO
Multimedia in SEO
Quality of Internal Links Pointing to Page in SEO
Several Internal Links Pointing to Page in SEO
Broken Links in SEO
Reading Level in SEO
HTML errors/W3C validation in SEO
Affiliate Links in SEO
Domain Authority in SEO
Page's PageRank in SEO
URL Length in SEO
URL Path in SEO
Chapter 3: Site-Level Factors
Contact Us Page in SEO
Terms of Service and Privacy Pages in SEO
Content Provides Value and Unique Insights in SEO
Site Updates in SEO
Domain Trust/Trust Rank in SEO
Site Architecture in SEO
Presence of Sitemap in SEO
Duplicate Meta Information On-Site in SEO
Site Uptime in SEO
SSL Certificate in SEO
Server Location in SEO
Breadcrumb Navigation in SEO
Mobile Optimized in SEO
Site Usability in SEO
Chapter 4: Backlink Factors
see more factors in the book
Chapter 5: User Interaction
see more factors in the book
Chapter 6: Special Google Algorithm Rules
see more factors in the book
Chapter 7: Brand Signals
see more factors in the book
Chapter 8: On-Site Web Spam Factors
see more factors in the book
Chapter 9: Off-Site Web Spam Factors
see more factors in the book