Building a culture is just like hacking your way to a successful product. This practical book provides building blocks, practical tips, and inspiring stories from some of the most successful companies in the world to highlight the power of connecting with your customers. Whether you're a CEO, founder, director, manager, team lead, or product manager, this book shows you how to build a culture of customer obsession at your company, so you can generate better customer satisfaction and retention. Authors Travis Lowdermilk and Hammontree provide six proven hacks to help you gain traction with your cultural movement.