Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

In addition to the important "hows" of logo design—techniques, ideas, and examples of creating logos and building brands—you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.

James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.

Made by James also includes:

• Annotated case studies that follow designs from concept to completion


• The advantages of a hands-on, human approach to design


• The value of personal and career growth, and how to enjoy the journey of improvement


• Effective work habits that can make you more efficient, productive, and satisfied

Learn how to harness your passion and become the designer you’ve always wanted to be.