“Build a better mousetrap and the world will beat a path to your door”That statement has been attributed to a 19th century clergyman who obviously didn’t know much about the real world or marketing!Even if that statement was true at the time it isn’t now, and the successful businesses of today are those who know how to market and sell their products better than other people. Having better products hardly helps at all.

Having good product photos has always been important, but the world of online sales has changed, become far more competitive than just a year or so ago and you’re now competing with competitors from all over the world, many of which will have much lower labour and operating costs.For most products, it’s now all about price – lots of different sellers offering identical or near-identical products with the same barcode and the same photos, same descriptions and the same fast delivery – so everyone tries to be the cheapest, which often results in high sales but very low profits.And being the cheapest can be impossible, especially when the factories that make your goods are selling them direct to your public.One of the best ways of fighting back – and winning – is to have better photos, and this book explains the choices, the reasons for those choices and shows you how to do it, whether you’re producing them yourself or contracting the work out.