The New Community Rules
The New Community Rules
O?Rei--y Media | ISBN: 0596156812 | PDF | 366 pages | 11.0 MB

Book Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you?ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.


Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
Learn the art of conversation marketing, and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Discover which tactics work ? and which don?t ? by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Table of Contents
Chapter 1. An Introduction to Social Media Marketing
Chapter 2. Goal Setting in a Social Environment
Chapter 3. Achieving Social Media Mastery: Networking and Implementing Strategy
Chapter 4. Participation Is Marketing: Getting into the Game
Chapter 5. Using Blogs to Communicate, Influence, and Learn from Your Constituents
Chapter 6. Microblogging Magic: How Twitter Can Transform Your Business
Chapter 7. Getting Social: Facebook, MySpace, LinkedIn, and Other Social Networks
Chapter 8. Informing Your Public: The Informational Social Networks
Chapter 9. Leaving Your Mark: How to Rock the Social Bookmarking Space
Chapter 10. Social News Brings You Page Views
Chapter 11. New Media Tactics: Photography, Video, and Podcasting
Chapter 12. Sealing the Deal: Putting It All Together

Appendix A. The Ultimate Social Media Etiquette Handbook
Appendix B. Recommended Reading

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