Genome is a customizable 9” logo ident, designed and animated by Kain X Theory. Every brand has an identity, and that’s exactly the concept behind Genome. The sting starts off with a quick glimpse of the brand’s logo, right before zooming inside it to reveal its “genetic material”.

Given the right context, every brand could use Genome’s logo reveal, but its genetics references make it ideal for pharmaceutical and medical companies, science institutions and health centres.

A smart and intuitive Settings Panel makes Genome incredibly easy to customize. The project takes about 25 minutes to render on an i7 MacBookPro.