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As a professional photographer with 10+ years of experience, I share my strategies for marketing your photographic work.
I focus on two scenarios:
- Marketing free photos to build an audience, get eyeballs on your work, create community and get feedback
- Marketing paid photos to build a photographic side hustle or photography business
This course shares real-world data and specific ways to get your photos out to hundreds, thousands or even millions of people.
You'll learn:
- The best channels for marketing free and paid photos, including several little-known channels that can attract millions of audience members
- How to use free marketing channels to promote your photography business
- What to shoot for both free and paid channels, and why specificity is key
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https://www.lynda.com/Marketing-tutorials/Marketing-Tools-Growth-Marketing/2878185-2.html
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.
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